At a Glance: Managed Entitlements for AWS Bedrock enables centralized subscription to third-party AI models and their distribution across multiple accounts without decentralized Marketplace permissions.
AWS is offering Managed Entitlements as a solution for centralized management of access to third-party models such as Claude or Cohere across multiple AWS accounts. Instead of individual subscriptions per account, an organization can now subscribe centrally and distribute access — without granting AWS Marketplace permissions to workload accounts.
Managing AI models across dozens or hundreds of AWS accounts has previously created a dilemma: either grant AWS Marketplace permissions broadly and risk governance issues, or manually activate subscriptions in each account. For organizations using third-party models from Anthropic, Cohere, or Stability AI, this operational burden leads to significant delays in AI adoption.
AWS Bedrock distinguishes three categories of models: Amazon-owned models such as Nova are immediately available with Bedrock permissions, as are models like Meta Llama, Mistral, or DeepSeek, which Amazon distributes. Third-party models from the AWS Marketplace (Claude, Cohere, AI21 Labs, Stability AI), however, require separate subscriptions per account, which is why each account needs AWS Marketplace access. With Managed Entitlements, this requirement is removed: the central organization subscribes once in the management account and distributes model access via AWS License Manager to member accounts without those accounts receiving Marketplace permissions.
Managed Entitlements is aimed at organizations with multiple AWS accounts that want to avoid Marketplace permissions in workload accounts, want to maintain consistent centrally negotiated pricing with providers, or need central visibility into model access. The feature is not necessary for organizations that use exclusively Amazon and partner models, operate in a single account, or have each team account independently manage subscriptions.
Prerequisites for implementation include: AWS Organizations with full features enabled, access to the management account with permissions for AWS Marketplace and AWS License Manager, and Service-Linked Roles (SLRs) for both services. The workflow consists of four steps and enables teams to access necessary models while governance remains centrally assured.
Source: aws.amazon.com · Published June 30, 2026
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