At a glance: Companies must maintain control over their AI training data to remain competitive in the market long-term.
Satya Nadella, CEO of Microsoft, warns companies against relying exclusively on external model providers for AI training. In his assessment, those who do not retain control of their own data will not survive in the market.
Nadella recommends that organizations maintain independence in training and optimizing AI models. Concretely, this means not completely outsourcing data and training infrastructure to external providers, but rather building their own capacities and control mechanisms.
For Chief Data Officers, this positioning is relevant as it underscores the strategic importance of data availability and management. Companies that control their own training data and model development can respond more quickly to business requirements, tailor their models to specific use cases, and reduce dependency risks.
The statement reflects a broader trend in the AI industry: while cloud providers and AI platforms offer standard models, enterprise-specific control over training processes and data ownership is gaining importance. CDOs should understand this as a signal to prioritize data governance and internal AI competencies as strategic investments.
Source: www.golem.de · Published 28 July 2026
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