There are numerous excellent locations for advertising. A conversation with Claude isn’t one of them. Advertising fuels competition, helps consumers find new products, and enables free services like email and social media. We’ve conducted our own advertising campaigns, and our AI models have assisted numerous clients in the advertising sector. However, incorporating ads into conversations with Claude would conflict with our vision for what Claude should be: a truly helpful assistant for professional work and thoughtful reflection. We want Claude to clearly and consistently prioritize our users‘ interests. Therefore, we’ve decided: Claude will stay ad-free. Our users won’t encounter „sponsored“ links next to their conversations with Claude, nor will Claude’s responses be shaped by advertisers or include unrequested third-party product placements. That’s the nature of AI conversations. People have grown accustomed to seeing a blend of organic and paid content when using search engines or social media platforms. Distinguishing signal from noise is inherent to the interaction. Conversations with AI assistants are fundamentally different. The format is flexible, allowing users to provide background details and disclose information they might not include in a typical search query.
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