What providers and deployers are required to do by August 2026. Article 50 of the EU AI Act is likely to impact a wider range of organisations than nearly any other clause. It imposes transparency requirements on providers and deployers of certain AI systems, obliging them to inform users when they are interacting with an AI or when content has been AI-generated. These requirements also apply to providers and deployers of open-source AI systems, which receive no exemption. Transparency obligations are not restricted to “high-risk” systems; they cover any AI system deployed in the four scenarios addressed by the Article. In practice, Article 50 applies to any business that uses generative AI to create content. Here’s what you need to know ahead of the August 2026 deadline. Article 2050 of the EU AI Act introduces transparency requirements in four specific situations. When AI interacts directly with humans, When AI creates synthetic content,
EU Artificial Intelligence Act