At a glance: From 2 August 2026, AI systems must provide transparent disclosure: chatbots must identify themselves as AI, and deepfakes and AI-generated content must be marked.
The European Commission begins enforcement of the EU AI Act on 2 August 2026. At the same time, new transparency requirements come into force that mandate AI systems to be marked.
The AI Office of the European Commission begins enforcement of the Artificial Intelligence Act on 2 August 2026 together with national authorities. From this date, binding transparency requirements apply to certain AI systems.
Chatbots and other interactive AI systems must inform users that they are interacting with artificial intelligence and not a human being. Deepfakes – images, videos or audio files edited or generated by AI – must be marked. AI-generated or altered content must also carry machine-readable markings to be recognised more easily. These measures are designed to reduce deception and manipulation and enable informed decision-making.
The Commission has published an initial list of over 180 organisations that have signed the Code of Practice on transparency of AI-generated content. This code operationalises the transparency rules and gives companies clear obligations and practical methods to demonstrate compliance. For compliance officers, the AI Act Complaints Tool, the AI Act Whistleblower Tool and a complaints channel for general-purpose AI model providers are available.
Source: digital-strategy.ec.europa.eu · Published 31 July 2026
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