In brief: The EU is enforcing the AI Act’s transparency rules from early August 2026 onwards, requiring AI providers to label AI interactions and AI-generated or altered content.
From August 2, 2026, the European Commission will begin enforcing the AI Act together with national authorities. At the same time, new transparency requirements come into force that oblige AI system providers to label AI interactions and AI-generated content.
The European Commission activates its AI Office from August 2, 2026 onwards to enforce the AI Act rules. In parallel, transparency requirements are being launched that require AI providers to inform users when they interact with AI or when content has been generated or altered by AI.
Specifically, chatbots and other interactive AI systems must clearly inform users that they are communicating with AI and not with a person. Deepfakes – i.e., images, videos or audio files that have been edited or created using AI – must be labeled. AI-generated or altered content must also be equipped with machine-readable markings to prevent manipulation and deception and to enable their automated detection.
For businesses, this creates clear legal obligations and concrete compliance requirements. The Commission published an initial list of more than 180 organizations that have joined the Code of Practice on transparency of AI-generated content in order to operationally implement the new rules.
Source: digital-strategy.ec.europa.eu · Published July 31, 2026
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