In brief: As of 2 August 2026, providers must label AI-generated content such as calls, videos or images in accordance with the EU AI Act.
As of 2 August 2026, a further stage of the EU AI Act takes effect: providers who publish AI-generated content must label it accordingly. For compliance officers, this creates concrete action items regarding the labelling of automatically generated content.
As of 2 August 2026, a new stage of the EU AI Act’s transparency rules has come into force. This affects providers who publish artificially generated content – such as synthetically generated calls, videos or images. Going forward, such content must be clearly labelled as AI-generated.
For compliance departments at companies that use AI-supported content creation or operate systems for the automated generation of text, image, audio or video, this creates an immediate obligation to review: existing publication processes must be checked to determine whether a labelling requirement applies and whether it has already been implemented technically and organisationally. As with other provisions of the Regulation, violations of the AI Act’s transparency obligations can result in fines.
Affected organisations should promptly clarify which internal systems and external service providers produce AI-generated content, which labelling mechanisms already exist for this purpose, and whether these meet the requirements of the Regulation. Since this is a staggered rollout of the AI Act, it is also advisable to cross-check against the Regulation’s overall timeline in order to plan ahead for further upcoming deadlines.
Source: borncity.com · Published 2 August 2026
Lumi AI News — AI-assisted curation pursuant to Art. 50 EU AI Act. Paraphrasing and classification by Lumi News Pipeline v1.8.3.