In brief: Apple is in talks with the EU Commission to find ways to introduce its new AI-powered Siri in Europe under Digital Markets Act conditions.
Apple and the EU’s technology official have met to discuss the availability of Apple’s new AI-powered Siri in the European Union. The Digital Markets Act (DMA) currently prevents the introduction of these features on the EU market.
Tim Cook, CEO of Apple, met with Henna Virkkunen, who is responsible for technology issues at the EU Commission. The background to the talks is that Apple has not yet offered its new AI features for Siri in the European Union, although these are already available or planned in other markets.
The reason for this delay is the Digital Markets Act, the EU regulation for large platforms. Apple’s business model and the integration of AI assistants raise questions about compliance with DMA requirements, particularly regarding interoperability and equal market access for third parties.
The meeting suggests that Apple is actively working with regulators on solutions to introduce AI features in the EU without violating DMA requirements. The specific design of a possible compliance solution is not yet publicly known.
Source: www.golem.de · Published 1 July 2026
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