In brief: The EU AI Act requires providers from August 2nd onwards to mark generated images and videos as such.
The EU AI Act mandates transparency requirements for artificially generated images from August 2nd onwards. Companies must henceforth disclose when content has been created by AI systems.
With the entry into force of the transparency provisions of the EU AI Act, providers of image and video generation systems must disclose from August 2, 2024 onwards that content has been generated by an AI. This applies in particular to images created by models such as text-to-image systems.
For Chief Data Officers and compliance officers, this means concrete requirements when implementing AI-driven systems in the organisation. Labelling obligations must be implemented technically and anchored in processes in order to explicitly inform users that an image or video has been machine-generated. This also applies to internal applications and customer communication.
The regulation aims to prevent consumer deception and ensure the distinction between authentic and synthetic content. Organisations should review their existing AI applications and adapt their documentation and user interfaces accordingly.
Source: news.google.com · Published July 8, 2026
Lumi AI News — AI-assisted curation according to Art. 50 EU AI Act. Paraphrase and classification by Lumi News Pipeline v1.7.3.