In brief: The new code of conduct helps providers of generative AI systems implement the transparency obligations of the EU AI Act that take effect as of August 2026.
The European Commission has published the final code of conduct for marking AI-generated content. The voluntary code specifies transparency obligations of the EU AI Act that become binding as of August 2, 2026.
The European Commission has unveiled the final code of conduct for marking and labelling AI-generated content. The code is voluntary and aims to provide providers and operators of generative AI systems with practical steps to implement the transparency obligations of the EU AI Act as of August 2, 2026.
From this date onwards, the AI Act requires clear labelling in defined cases: deepfakes as well as AI-generated or AI-manipulated content on matters of public interest must be clearly identifiable as such. Users must also be informed when they interact with interactive AI systems such as chatbots. These transparency requirements enable people to recognize automatically generated or modified content and reduce the risk of deception and manipulation.
The code was developed together with stakeholders and provides tools as well as EU icons to support uniform labelling. For Chief Data Officers, this represents a binding compliance requirement, whose practical implementation the code of conduct facilitates without diminishing the regulatory obligations.
Source: digital-strategy.ec.europa.eu · Published June 10, 2026
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