Bottom line: The code of conduct provides signatories with direct compliance evidence to EU authorities, eliminating separate individual audits in each member state.
The EU AI Authority has published a voluntary code of conduct for labeling generative AI systems, designed to support companies in compliance with the transparency obligations of the EU AI Act effective from 2 August 2026.
The code of conduct supplements the EU AI Act provisions for high-risk AI systems and general-purpose AI models. It was developed in a multi-stakeholder process by independent experts and is explicitly aimed at combating disinformation and manipulation in the digital information space. The transparency obligations under Article 50 of the AI Act are decisive.
The code of conduct is divided into two sections: Section 1 requires providers of generative AI systems to technically label and make recognizable AI-generated or AI-manipulated content. Section 2 establishes requirements for operators to label deepfakes and AI-generated text in certain publishing contexts. The EU also provides a set of official icons with which operators can visibly mark AI-generated content. The use of these icons is voluntary.
For chief data officers and compliance officers, the key point is: although signing the code of conduct is voluntary, the underlying transparency obligations have legal character. Companies that sign the code of conduct can directly assert its measures as compliance evidence to market supervisory authorities in all EU member states without separate individual audits per country. In contrast, companies that choose their own compliance paths must individually demonstrate the appropriateness of their measures to the respective competent authorities.
Signatories will also collaborate in so-called Signatory Taskforces, which promote experience sharing and practical implementation of labeling obligations. The code of conduct was published on 10 June 2026 and is currently being reviewed by the European Commission and the AI Board for adequacy. The registration form for signatories is already available.
Source: www.it-daily.net · Published 12 June 2026
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