In brief: The EU Commission for the first time specifies concretely how providers and operators of AI systems must inform users more transparently about AI interaction and AI-generated content from August 2026 onwards.
The European Commission has published guidelines to support providers and operators of AI systems in complying with the transparency obligations of the EU AI Act. These obligations apply from 2 August 2026.
The transparency rules are intended to help people recognise when they are interacting with AI or when content has been generated or manipulated by AI. This reduces the risk of deception and manipulation. The guidelines published today clarify which providers and operators must comply with the transparency obligations for interactive AI systems as well as the marking and labelling of AI-generated content.
Under the EU AI Act, AI providers must design their systems so that users are informed when they are directly interacting with an AI system. In addition, they must add machine-readable markings to enable the detection of AI-generated or manipulated content.
Operators of AI systems, in turn, are required to inform people when they are exposed to deepfakes, when AI-generated content on matters of public interest is provided without human review or editorial control, or when systems for emotion recognition or biometric categorisation are deployed.
Source: digital-strategy.ec.europa.eu · Published 20 July 2026
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